About Proton Edar

Proton Edar has achieved a commendable success in building the PROTON brand name as the pride of the nation. PROTON's success story is a testimony of its product quality and excellent service.

Proton Edar has shown remarkable progress in the past and will persistently improve its services in the wake of increasing market competition and the impending challenges which the ASEAN Free Trade Area (AFTA) will bring.

Being the sole marketing arm of PROTON, Proton Edar will constantly strive to be at the forefront of the industry. We have commanded the local automotive market, and will continuously dominate the pursuit of being the Customer´s Number One Choice for Automotive Products & Services.

Our brand is the most valuable asset for all the companies in our group. It embodies a unique set of perceptions about our products and services that are triggered in the minds of our public by how others judge what we do, how we behave, and what we say.

A strong and well-managed brand at every point of contact with our customers and business associates provides the cues that distinguish us from our competitors. It helps people to know us better and support our corporate vision.

unique set of perceptions about our products and services that are triggered in the minds of our public by how others judge what we do, how we behave, and what we say.

The Proton Edar Way

PROTON employees are dedicated to the Company's long-term success. Every PROTON employee shall operate under the Company's shared values and rely on these values to guide their behaviour with each other and the customers. These values form the foundation of how we work and conduct business.
Quality
Continuous quality improvement remains the mainstay for PROTON, we make products that are conceptualised, manufactured and delivered in a way that will positively impact our customers.
Customer Focus
Customers remain our priority at PROTON. We deliver on our promises to customers' satisfaction.
Innovation
We challenge the convention, always seeking new and better ways to do things. We view changes as opportunities.
Teamwork
We trust, respect and share knowledge to foster teamwork at the workplace.
Speed
We have a "can-do" attitude and will not rest until the problem is solved. We have an inherent sense of urgency in everything we do.
Caring
As a responsible corporate citizen, we invest in safety, health and the environment.

Our Achievements

PROTON employees are dedicated to the Company's long-term success. Every PROTON employee shall operate under the Company's shared values and rely on these values.
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Top Performer Sales Dealership
Central Region
Financial Year 2006-2007
Champion
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EON Bank Group
Top Dealers 2010
Additional Information
Proton Holdings Berhad
www.proton.com
Proton Edar
www.proton-edar.com.my

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A brief introduction of

Bold Mandate Sdn Bhd

  • Establish since 1995
  • TOP 5 Dealer in Malaysia
  • TOP ACHIEVER Champion '06 / '07
  • Over 100 units delivered per month